TRAD Group CEO discusses the power of CSR in your business  

In this article, Des Moore, CEO of TRAD Group, who are Assessed Members of the Scaffolding Association, discusses how making the commitment to giving back to society brings benefits to your teams as well as your business

When you start to treat CSR – or ESG – as an opportunity, you bring significant benefits to your business and the people who work in it. Corporate Social Responsibility is all about demonstrating that you are committed to your impact outside of your business – on your community, wider society and the planet.

In some sectors, CSR has been replaced by ESG – Environmental, Social and Governance – particularly as businesses have become more aware of their impact on the planet. Whichever approach you follow, a committed and genuine approach to CSR can bring huge benefits to your business:

MEETS STAKEHOLDER EXPECTATIONS – increasingly, your customers, suppliers and investors expect a greater level of ‘giving back’. It matters to your brand and, increasingly, to the amount of business that people want to do with you. It’s likely that some of your customers are already asking you to make certain commitments, and it’s a common feature in tenders, where bidders have to show they are meeting requirements.

HELPS TO RETAIN STAFF – people want to work for a business where they feel they are contributing. Of course, a well-run business with good staff relations and a positive culture will deliver this anyway, but by involving people in charitable, community or volunteering work, you provide an extra element, which helps staff to feel like what they do matters.

LEVELS UP YOUR WORKFORCE – putting together a team to volunteer in a local hospice garden, or to take part in a school reading scheme, or undertake a challenge for charity helps your people to get to know each other better. And it removes the element of hierarchy – senior leaders are putting in the effort alongside everyone else, contributing to the feeling that ‘we’re all in this together’.

IMPROVES YOUR REPUTATION – a good brand reputation helps you to attract the best talent, and also puts you in a stronger position in terms of commercial competitiveness. Investing in CSR schemes is the right thing to do – but it’s also a business-savvy thing to do. In a similar way to committing to becoming a more climate conscious business, working with charities and communities brings wider benefits to your business and your people.

We have found exactly this at TRAD Group, where last year we committed to raising £75,000 to split between three charities, marking our 50th anniversary. As a multi-site business, it’s been really valuable to take part in challenges where we get to meet people from all over the country, working towards a common goal as part of a TRAD initiative.

I’d absolutely encourage businesses to look at how they can build this type of activity into their business – so that it becomes part of what you do, not just the odd thing here and there. You will see real benefits for your company and your workforce – and of course, you’ll be contributing to your local charities, communities and the wider world around you at the same time.

FIND OUT MORE: www.tradscaffolding.com

This article was originally published in AccessPoint Magazine, if you would like to receive future editions of the magazine for free you can join the mailing list here:

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