The partnership will see more than 800 hand sanitiser dispensers across 270 Tube stations dispense Dettol’s hand sanitiser, alongside an advertising campaign about the importance of using hand sanitiser to help protect others across the transport network.
The dispensers will also feature new branding encouraging all customers to use them and ‘help protect the little things we love’ like getting out and about, back to work or seeing friends and family.
They will be supported by a major multi-asset marketing campaign which includes Global’s media assets across the London Underground and London bus network.
The product being made available to the public is Dettol’s hand sanitiser gel, which has been proven to kill bacteria and viruses, including covid-19.
This gel uses 62% ethanol (alcohol) as the germ disinfection active ingredient, which is in line with Public Health England and WHO recommendations, and kills 99.9% of bacteria and viruses.
The partnership is the latest step in TfL’s work to make its services cleaner than they have ever been, and to ensure returning customers experience safe, reliable and well-managed journeys.
Service levels have been back to pre-pandemic frequencies for some time, helping social distancing. An enhanced cleaning regime is also in operation, which uses hospital-grade cleaning substances that kill viruses and bacteria on contact and provides ongoing disinfection.
Key interchanges are frequently cleaned, including during the day, and all regular ‘touch points’, such as poles and doors, are regularly wiped down with a strong disinfectant.
TfL is also trialling continuous UV cleaning of escalator handrails and trains are also cleaned with a long-lasting anti-viral spray which also helps to protect customers.
A further 210 hand sanitiser units dispensing another brand are available at bus stations, tram stops and other locations across the TfL network.
Customers are also complying with the mandatory requirement to wear face coverings, unless exempt, and TfL’s own enforcement teams are working closely with the police to ensure that the small minority who are not complying do so.
By using hand sanitiser and wearing facial coverings that cover both the nose and mouth when on public transport, Londoners can increase their commitment against the spread of coronavirus.
Through this partnership with TfL, Dettol is continuing its ongoing commitment to disinfection, having recently supported front line NHS workers with the delivery of over 150,000 donated Dettol care packages and championing the Government’s ‘Enjoy Summer Safely’ campaign.
Andy Lord, Managing Director of London Underground said:
“We want everyone using our services to be confident when travelling with us. It is great that we can work with Dettol to provide their hand sanitiser to our customers and promote the importance of keeping your hands clean.
This partnership is testament to the many efforts made by our staff and passengers during the pandemic to help keep everyone sanitised. By working together, we can help get London moving again.”
Sadiq Khan, Mayor of London, said:
“I’m really pleased that TfL and Dettol have teamed up to provide hand sanitiser to Tube passengers across the network.
It is vital that we all play our part in making public transport as safe as possible by using hand sanitiser points, wearing a face covering unless you are exempt, and travelling off-peak to enable better social distancing”